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Published at October 30

Auditing for Bias in Ad Delivery Using Inferred Demographic Attributes

cs.CY

Released Date: October 30, 2024

Authors: Basileal Imana¹, Aleksandra Korolova², John Heidemann

Aff.: ¹Center for Information Technology Policy, Princeton University; ²Department of Computer Science and School of Public and International Affairs, Princeton University

Arxiv: http://arxiv.org/abs/2410.23394v1

Number of	Blacks targeted		$a_{b,*}$
	Whites		$a_{w,*}$
	Others		$a_{o,*}$
Total number of people seeing		ad 1	$n_{1,*}$
		ad 2	$n_{2,*}$
Number of	Blacks seeing	ad 1	$n_{1,b,*}$
	Whites	ad 1	$n_{1,w,*}$
	Others	ad 1	$n_{1,o,*}$
	Blacks	ad 2	$n_{2,b,*}$
	Whites	ad 2	$n_{2,w,*}$
	Others	ad 2	$n_{2,o,*}$
Fraction of	Blacks who saw	ad 1	$s_{1,b,*}$
	Blacks	ad 2	$s_{2,b,*}$
Skew between ads			$D_{*}$
Test statistics			$Z_{*}$