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Published at November 25

LDACP: Long-Delayed Ad Conversions Prediction Model for Bidding Strategy

Released Date: November 25, 2024

Authors: Peng Cui¹, Yiming Yang², Fusheng Jin¹, Siyuan Tang², Yunli Wang², Fukang Yang², Yalong Jia², Qingpeng Cai², Fei Pan², Changcheng Li², Peng Jiang²

Aff.: ¹Beijing Institute of Technology; ²Kuaishou Technology

Arxiv: http://arxiv.org/abs/2411.16095v1

Metric	Industry	RM	VR-N	VR-P	ZILN-N	ZILN-P	CREAD-N	CREAD-P	MDME-N	MDME-P	TPM-N	TPM-P	LDACP
MAPE $\downarrow$	Games	0.9041	0.4101	0.4160	0.3853	0.9893	0.5032	0.3694	0.4817	0.3464	0.3812	0.4263	0.2746
	Media	0.5065	0.3245	0.2817	0.2815	0.5207	0.4285	0.2689	0.2977	0.4419	0.2778	0.3285	0.2011
	E-commerce	0.5157	0.3607	0.3445	0.3309	0.7023	0.3405	0.2892	0.3045	0.3200	0.4333	0.4099	0.2433
	Life Services	0.5214	0.3308	0.3041	0.3079	0.5411	0.3463	0.2998	0.3260	0.3519	0.3536	0.3899	0.2293
	Total	0.5604	0.3436	0.3129	0.3083	0.5395	0.4147	0.2914	0.3266	0.3554	0.3262	0.3453	0.2228
CR $\uparrow$	Games	24.31%	33.37%	42.18%	38.54%	31.16%	28.85%	40.77%	40.58%	41.84%	39.89%	35.92%	53.08%
	Media	27.93%	42.14%	56.79%	52.77%	42.58%	35.41%	56.22%	55.99%	56.43%	55.09%	47.99%	65.64%
	E-commerce	33.22%	45.58%	49.76%	52.06%	40.65%	47.56%	54.93%	52.16%	51.87%	47.07%	49.22%	59.06%
	Life Services	33.83%	48.56%	55.77%	56.54%	38.27%	49.55%	58.91%	56.91%	56.52%	56.37%	49.05%	65.65%
	Total	28.88%	42.12%	53.21%	50.85%	41.44%	38.07%	53.80%	52.99%	53.36%	51.57%	48.77%	62.32%