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Published at November 22

Multi-granularity Interest Retrieval and Refinement Network for Long-Term User Behavior Modeling in CTR Prediction

cs.IR

Released Date: November 22, 2024

Authors: Xiang Xu¹, Hao Wang¹, Wei Guo², Luankang Zhang¹, Wanshan Yang³, Runlong Yu¹, Yong Liu², Defu Lian¹, Enhong Chen¹

Aff.: ¹University of Science and Technology of China, State Key Laboratory of Cognitive Intelligence China; ²Huawei Noah's Ark Lab Singapore; ³Consumer Cloud Service Interactive Media BU, Huawei China

Arxiv: http://arxiv.org/abs/2411.15005v1

Model	AUC
Model	Taobao	Alipay	Tmall
DNN(Avg-Pooling)	0.8713	0.8135	0.8990
Wide&Deep	0.8812	0.8223	0.9058
PNN	0.8989	0.8347	0.9236
DIN	0.9038	0.8459	0.9241
DIEN	0.9061	0.8499	0.9357
DSIN	0.9073	0.8473	0.9372
DMIN	0.9225	0.8538	0.9404
CAN	0.9247	0.8500	0.9344
MIMN	0.9082	0.8501	0.9303
SIM Hard	0.9084	0.8505	0.9391
SIM Soft	0.9238	0.8674	0.9455
ETA	0.9186	0.8608	0.9403
SDIM	0.9084	0.8660	0.9452
TWIN	0.9257	0.8656	0.9459
MIRRN	0.9319^∗	0.8791^∗	0.9507^∗
Imp.	+0.67%	+1.35%	+0.51%